From incentives to impact

Save Your Spot

Most sales incentive programs fail to deliver meaningful lift.

Join BI WORLDWIDE for a highly interactive sales incentive summit designed for sales and revenue leaders who want incentives, contests, and spiffs that change behavior and deliver measurable results.

Led by Dr. Mike Ahearne, one of the world's leading experts on sales performance, this working session will challenge conventional thinking and give you practical tools you can apply immediately.

You'll leave with:

A framework for designing sales incentives that drive specific performance outcomes
Clear approaches for aligning incentive structures to different sales situations and goals
Practical methods for measuring what's actually working—and fixing what isn't
Strategies for using non-cash incentives to influence behavior, not just reward results

Details

📍 BI WORLDWIDE Town Hall, 7700 Bush Lake Rd., Edina, MN 55439
📅 Friday, May 8, 2026
⏰ 7:30 - 10:30am
📋 Agenda

7:30 - 8:00: check-in, light breakfast, and networking
8:00 - 9:00: keynote by Dr. Mike Ahearne
9:00 - 10:30: hands-on incentive bootcamp with real-world applications and examples led by Walter Ruckes and Dr. Ahearne

Space is limited, so register today to save your spot!

Speakers

Dr. Mike Ahearne

Professor of Marketing and C.T. Bauer Chair in Marketing and Entrepreneurship - University of Houston
Research Director - Stagner Sales Excellence Institute

Mike Ahearne is widely recognized for his work on sales force effectiveness, sales compensation, and the use of artificial intelligence to improve sales performance.

He has advised more than 200 companies across industries including technology, healthcare, financial services, and consumer products on sales strategy, compensation design, and sales organization effectiveness. Prior to academia, he was a partner at ZS Associates, the world's largest sales and marketing consulting firm, and held roles in marketing research and sales operations at Eli Lilly and PCS Healthcare.

Mike has authored more than 50 articles in leading journals and is the author of Selling Today: Partnering to Create Customer Value, the world's best-selling professional selling textbook, used in more than 40 countries and translated into 15 languages. His insights on sales leadership and sales technology have been featured in outlets such as the Wall Street Journal, Forbes, and Fortune.

Earlier in his career, Mike played professional baseball with the Montreal Expos and was an Academic All-American collegiate wrestler.

Walter Ruckes

Vice President, Client Services
BI WORLDWIDE

Walter has over 25 years of experience developing strategies and executing programs for sales teams of all kinds. He has worked with sales managers, reps, distributors, and dealers in a variety of industries ranging from telecom to financial services to manufacturing to food and beverage.