From incentives to impact: a BIW sales summit

Save Your Spot

Most organizations are asking the wrong question: "What rewards do people want?"

The answer is usually cash – but behavioral economics and modern motivation science show that what people say they want isn’t always what drives stronger performance.

Join BIWORLDWIDE and Dr. Brad Shuck, University of Louisville professor and globally recognized expert in sales/channel, employee engagement, and motivation for a keynote session where Dr. Shuck shares evidence-based strategies to unlock smarter, more effective performance across your sales team.

You'll learn:

How to apply behavioral economics principles to inspire every level of your workforce
Why your middle performers represent your greatest opportunity for growth and what reliably motivates them
Which types of rewards drive the most impact (and which popular options fall flat)
How key concepts are translated into effective programs

Following our summit, join us for one of two activities:

Private tour of the TGR Learning Lab
TopTracer driving range

Agenda

📍 Cobbs Creek Golf Campus, 7403 Lansdowne Ave., Philadelphia, PA 19151
📅 Thursday, November 12, 2026
⏰ 3:00 - 6:00pm
📋 Agenda

3:00 - 3:30: check-in and networking
3:30 - 4:45: presentation from Dr. Brad Shuck and William Johnson
4:45 - 6:00: social hour and activity of your choice

Our speakers

Dr. Brad Shuck

Professor, University of Louisville
Co-Found, OrgVitals
Owner, LEAD Research

Dr. Brad Shuck is a tenured Full Professor of Human Resource and Organizational Development at the University of Louisville and internationally recognized scholar in employee engagement, leadership, culture, and employee wellbeing. A Fulbright Scholar who has been consistently acknowledged in Stanford University affiliated rankings of leading researchers globally, his work has appeared in outlets including Forbes, The Washington Post, TIME, and India’s Economic Times, and has routinely worked across Fortune 50 and Fortune 500 companies spanning China, South Korea, India, Panama, the United Kingdom, Portugal, and Spain. Shuck has authored more than 450 publications, holds multiple U.S. copyrights and a registered trademark, and leads three entrepreneurial ventures focused on culture analytics and preventive care for the future of work. At the University of Louisville, he has been recognized multiple times as a Faculty Favorite and was selected as a Presidential Distinguished Scholar. Shuck is a former Wheel of Fortune contestant, a middle school soccer coach, and a proud Kentucky Colonel.

William Johnson

Vice President, Sales and Channel
BI WORLDWIDE

As Vice President of BI WORLDWIDE’s Sales & Channel Engagement Group, William Johnson’s primary focus is to develop sales and channel engagement strategies and solutions that change the behaviors of salespeople, distributors, dealers and channel sales representatives. An expert in sales incentive strategy, he educates sales professionals around the world on how to best engage their sales force through sales engagement strategies, solutions and best practices.