What really motivates people?

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Most organizations are asking the wrong question: “What rewards do employees want?” The answer is usually cash—but behavioral economics and modern motivation science show that what people say they want isn’t always what drives stronger performance. Real impact comes from understanding how motivation actually works, especially across the middle of your sales team where the greatest opportunity for lift often exists.

Join us in person on Thursday, October 8, 2026 at 11:15 AM at Curtis Ballroom to hear Dr. Brad Shuck, University of Louisville professor and globally recognized expert in sales, employee engagement, and motivation, as he shares evidence-based strategies to unlock smarter, more effective performance across your workforce.

You'll learn:

How to apply behavioral economics principles to inspire every level of your workforce
Why your middle performers represent your greatest opportunity for growth and what reliably motivates them
Which types of rewards drive the most impact (and which popular options fall flat)

Agenda:

11:15-11:30: check-in
11:30-12:00: lunch
12:00-1:00: seminar

Our speaker

Dr. Brad Shuck

Professor, University of Louisville
Co-founder, Org Vitals

Dr. Brad Shuck is a tenured Full Professor of Human Resource and Organizational Development at the University of Louisville and internationally recognized scholar in employee engagement, leadership, culture, and employee wellbeing. A Fulbright Scholar who has been consistently acknowledged in Stanford University affiliated rankings of leading researchers globally, his work has appeared in outlets including Forbes, The Washington Post, TIME, and India’s Economic Times, and has routinely worked across Fortune 50 and Fortune 500 companies spanning China, South Korea, India, Panama, the United Kingdom, Portugal, and Spain. Shuck has authored more than 450 publications, holds multiple U.S. copyrights and a registered trademark, and leads three entrepreneurial ventures focused on culture analytics and preventive care for the future of work. At the University of Louisville, he has been recognized multiple times as a Faculty Favorite and was selected as a Presidential Distinguished Scholar. Shuck is a former Wheel of Fortune contestant, a middle school soccer coach, and a proud Kentucky Colonel.