Turning the lights on in a blind distribution channel

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ExxonMobil, a Fortune 3 company, has a complex business selling through its distribution channel. For decades, they had been in the dark with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.

In partnership with BI WORLDWIDE, that’s all changing. Join us on Wednesday, May 1, 2024 at 12:00 PM ET / 11:00 AM CT when ExxonMobil’s Katy Howell, Commercial Brand and Marketing Manager, North America chats with BIW’s Beth Sundberg, Vice President, Technology Solutions Group. They will discuss ExxonMobil’s journey and how they partnered with their channel to obtain the critical data needed to not only make educated and targeted decisions but also to execute effective push/pull strategies in the channel.

This webinar will cover:

Understanding and evaluating the landscape – the critical information beneath the surface
Developing a value proposition that engages the channel to want to partner and share data
Operationalizing and optimizing the data to drive results
Designing an effective push/pull strategy

Our speakers

Katy Howell

Commercial Brand and Marketing Manager, North America
ExxonMobil

Katy Howell is the North America Commercial Marketing Manager for the finished lubricants division at ExxonMobil. Over the course of her 20-year career with ExxonMobil, she has done sales, marketing, revenue management and more. In her current role, she leads growth strategies for a diverse business, serving industries from on-highway trucks to manufacturing facilities and mines for a billion-dollar Mobil brand. She is passionate about driving growth, both of the brand and her people.

Katy has a degree in chemical engineering from Auburn University and an MBA from William and Mary Mason School of Business. When she’s not at work, she loves to travel, cook, or be outside with her husband Brad and their two sons.

Beth Sundberg

Vice President, Technology Solutions Group
BI WORLDWIDE

Beth leads BI WORLDWIDE’s Technology Solutions Group and drives innovation and forward-thinking solutions through technology. Beth has been with BIW for 25 years and has a wide range of experience serving BIW’s Fortune 500 clients across many industries. Now, Beth’s primary focus is developing creative solutions for our customers that drive engagement and behavior through technology.